Connected by Softness

Creative Intern work at Ultra Super New

Client: SKYN

Project: Connected by Softness

Type: Web Commercial

INSIGHT:

Algorithms can predict preferences, but they can’t recreate chemistry. Skyn wanted to explore that fragile, human softness — the kind that only exists when two people truly meet. So we staged an experiment: a series of so-called “compatibility tests” designed to pair strangers based on fake data. One couple, told they were the perfect match, spent an afternoon together — no instructions, no agenda. As time passed, their laughter filled the room, their movements synced, and a quiet tenderness took shape. Only later did they learn the truth: the science was fiction. The connection, however, was not.

Helped in the art direction of Ultra Super New campaign for Skyn “Connected by Softness”. Worked on the set of the commercial, as well as helped during editing to organize the scenes and flow of the video.

*Click the photo to see the commercial for the campaign.

Account Manager: Daiki Shimizu
Creative Director: Yousuke Ozawa
Art Director: Sayu Fujii
Producer: Alexander Tatsuki Watanabe